Testing Blog

Intro to Ad Quality Test Challenges

Saturday, May 24, 2008
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Labels: Alek Icev

6 comments :

  1. HowardMay 27, 2008 at 10:45:00 AM PDT

    In English, please

    ReplyDelete
  2. StuffDoneMay 27, 2008 at 10:58:00 AM PDT

    I see some issues I don't understand re. the ads because advertisers, not Google, pick keywords and landing pages. How would this rating be fed back into the look to help those purchasing ads?

    This sort of brings up the issue of link popularity because there seems to be a "chicken vs egg" matter.

    How does a link (or ad) gain popularity in the first place? If it is to be based on merit as demonstrated by links and if a site does not rate high enough to be found, how does anyone decide it the site rates a link in the first place?

    How will this same "Chicken vs. egg" issue be resolved with ads based on merit? If they are way down the list because they don't "rate" how does the buyer know this and how do they improve the ad?

    Are the ad prices going to be adjusted upward for higher rated ads and downward for lower rated?

    ReplyDelete
  3. Mastercraft ExteriorsMay 27, 2008 at 12:07:00 PM PDT

    Very Interesting Google!

    Can you give us some more feedback on what that will do to our current ads?

    Mastercraft Exteriors

    ReplyDelete
  4. AlekMay 29, 2008 at 5:24:00 PM PDT

    Reply to mastercraft_exteriors.
    All of the current ads are affected by the Quality scores that Google computes on them.
    Alek Icev

    ReplyDelete
  5. AlekMay 29, 2008 at 5:57:00 PM PDT

    Reply to stuffdone
    Check this out for the detailed pricing and ranking policy:
    http://www.google.com/adwords/learningcenter/
    And to answer quickly for the "chicken vs egg" question. We give fair chance to every new advertiser on which we don't have a past data to learn on. Also in the Adwords Learning center you can find some direction about the desired content of your ads and landing pages.
    Alek Icev

    ReplyDelete
  6. StuffDoneMay 30, 2008 at 6:24:00 AM PDT

    How about the "chicken n egg" as it relates to general search, not AdWords?

    ReplyDelete
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